Impact Of The 5 P S Mareting Essay - 2685 Words

THE IMPACT OF THE 5 P’S MARETING MIX IN ATTAINING COMPETITVE ADVANTAGE IN THE HOSPITALITY INDUSTRY IN KENYA CHAPTER ONE 1.0 INTRODUCTION The hospitality sector is one of the fastest growing sectors globally. With the rising demand in the sector, the competition amongst players has increased. It is a global market as tourists can choose to go to any destination from the desert to the arctic to the tropical environments. With the decline in the Kenya’s hospitality industry market in the past two years, , Kenyan hospitality needs to have aggressive advertising as the economy stabilizes so as to get the share of the tourists that shall be looking to visit Africa. There has been a growth in the global industry signified by the growth in upcoming international hotels, restaurants as well as lodges in the tourist attracting regions. This therefore signifies an increase in competition for the Kenyan hospitality industry. With the ever increasing competition, since the supply of the hospitality industry has increased, the players in this industry require to have strong competitive marketing strategies to attract the tou rists to their business. Also as stated by the SA Commercial Prop News, there is potential growth for the Kenyan market in the next four years. This research shall be carried out to study how the marketing mix shall help the hospitality industry gain competitive advantage to attract the global tourists and at large grow the hospitality industry in Kenya. (HospitalityShow MoreRelatedAn Analysis of the Events Industry in Brazil: How Government Policies Coupled with Exponential Growth Influence Competition.5186 Words   |  21 PagesTheme Identified 1.3 Literature Review 3 3 3 4 TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims Objectives Methodology Discussion Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations 5 5 5 5 6 6 7 8 9 TASK 3 – LETTER (483 words) BIBLIOGRAPHY 11 13 APPENDIX 15 2 INTRODUCTION There are many factors in the macro-environment that will affectRead MoreMarketing Objectives Of The Suzuki Auto Gear Shift Essay2375 Words   |  10 Pagesoccurrence. ïÆ'Ëœ Engage 20-25 Online Marketing affiliates all across the globe to achieve success in e-marketing ïÆ'Ëœ Achieve cars sales volumes of 3000 (thousand units) in 2015 (5% increase from FY 2015 forecast) ïÆ'Ëœ To accomplish sales of Yen 3,500 billion for the Financial Year 2015/16 ïÆ'Ëœ Globally, Suzuki has to grab a market share of 5% in automobile manufacturing segment by the year-end 2015/16. ïÆ'Ëœ Suzuki can use e-marketing initiative for its newly launched cars such as SUV VITARA launched in Paris, SEDIANRead MoreUse of Celebrities in Endorsements5625 Words   |  23 Pagesfull use of this opportunity. Most of the countries have adopted this strategy as an effective marketing tool and even India is carving out space for itself in this arena. The present study attempts to meet three objectives: †¢ to identify the mode/s in which a celebrity is depicted in Indian television commercials †¢ to ascertain relationship (if any) between the category of product endorsed and the type of celebrity used †¢ to identify the correspondence between product categories and mode of