Impact Of The 5 P S Mareting Essay - 2685 Words

THE IMPACT OF THE 5 P’S MARETING MIX IN ATTAINING COMPETITVE ADVANTAGE IN THE HOSPITALITY INDUSTRY IN KENYA CHAPTER ONE 1.0 INTRODUCTION The hospitality sector is one of the fastest growing sectors globally. With the rising demand in the sector, the competition amongst players has increased. It is a global market as tourists can choose to go to any destination from the desert to the arctic to the tropical environments. With the decline in the Kenya’s hospitality industry market in the past two years, , Kenyan hospitality needs to have aggressive advertising as the economy stabilizes so as to get the share of the tourists that shall be looking to visit Africa. There has been a growth in the global industry signified by the growth in upcoming international hotels, restaurants as well as lodges in the tourist attracting regions. This therefore signifies an increase in competition for the Kenyan hospitality industry. With the ever increasing competition, since the supply of the hospitality industry has increased, the players in this industry require to have strong competitive marketing strategies to attract the tou rists to their business. Also as stated by the SA Commercial Prop News, there is potential growth for the Kenyan market in the next four years. This research shall be carried out to study how the marketing mix shall help the hospitality industry gain competitive advantage to attract the global tourists and at large grow the hospitality industry in Kenya. (HospitalityShow MoreRelatedAn Analysis of the Events Industry in Brazil: How Government Policies Coupled with Exponential Growth Influence Competition.5186 Words   |  21 PagesTheme Identified 1.3 Literature Review 3 3 3 4 TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims Objectives Methodology Discussion Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations 5 5 5 5 6 6 7 8 9 TASK 3 – LETTER (483 words) BIBLIOGRAPHY 11 13 APPENDIX 15 2 INTRODUCTION There are many factors in the macro-environment that will affectRead MoreMarketing Objectives Of The Suzuki Auto Gear Shift Essay2375 Words   |  10 Pagesoccurrence. ïÆ'Ëœ Engage 20-25 Online Marketing affiliates all across the globe to achieve success in e-marketing ïÆ'Ëœ Achieve cars sales volumes of 3000 (thousand units) in 2015 (5% increase from FY 2015 forecast) ïÆ'Ëœ To accomplish sales of Yen 3,500 billion for the Financial Year 2015/16 ïÆ'Ëœ Globally, Suzuki has to grab a market share of 5% in automobile manufacturing segment by the year-end 2015/16. ïÆ'Ëœ Suzuki can use e-marketing initiative for its newly launched cars such as SUV VITARA launched in Paris, SEDIANRead MoreUse of Celebrities in Endorsements5625 Words   |  23 Pagesfull use of this opportunity. Most of the countries have adopted this strategy as an effective marketing tool and even India is carving out space for itself in this arena. The present study attempts to meet three objectives: †¢ to identify the mode/s in which a celebrity is depicted in Indian television commercials †¢ to ascertain relationship (if any) between the category of product endorsed and the type of celebrity used †¢ to identify the correspondence between product categories and mode of

My Personal Philosophy Of Teaching - 1779 Words

Teaching in the modern classroom presents challenges many previous educators have not been faced with. The Melbourne Declaration of Educational Goals for Young Australians (Ministerial Council on Education, Employment, Training and Youth Affairs [MCEETYA], 2008) states that today are students will become â€Å"successful learners, confident and creative individuals, and active and informed citizens†. In order for educators to meet these demands, they will need to consider how they will prepare students for the future (Marland, 2007). As a pre-service teacher, I have the complex task of designing a classroom management plan that intertwines theories of learning, teaching and assessments and behaviour management, whilst creating a positive and safe classroom environment and building relationships with students, parents and colleagues, all with the main goal of maximising students learning so they can be prepared for life after schooling. I believe my personal philosophy of teaching will enable me to meet the challenges of my future classrooms and students. In Australian classrooms, students come from a wide variety of social and cultural backgrounds. These differences will affect they way in which they learn. Vygotsky’s Sociocultural Theory supports the claim that students from different backgrounds will have different ways of interpreting the world and constructing knowledge (McInerney McInerney, 2002; McDevitt Ormond, 2010). Theorist, Carl Rogers Humanistic ApproachShow MoreRelatedMy Teaching Philosophy : My Personal Philosophy Of Teaching932 Words   |  4 Pages This is my personal philosophy of teaching. This is my belief about teaching and learning and how I will put my beliefs into classroom practices. First and foremost, the purpose of education is to educate students so that they can be ready for the real world. It should prepare students for life, work, and citizenship. To do this, education should teach one to think creatively and productively. In addition to preparing students for the real world, all students should be able to read and comprehendRead MoreMy Personal Philosophy Of Teaching797 Words   |  4 PagesPhilosphy of Teaching The the purpose of this paper is to identify/describe and discuss my personal philosophy teaching. As I describe my theory of learning I will talk about experiences that have affected me. As well as identify areas of pedagogy that have influenced my personal philosophy. I will then describe how my philosophy teaching guide my teaching style. Personal Experinces My personal philosophy of teaching has its foundations in my experiences as a student. These experiences as aRead MoreMy Personal Philosophy Of Teaching895 Words   |  4 PagesMy philosophy of teaching is that every child should be treated equal and should have the right to learn and get a good quality education. Every child has the ability to learn. It is my job as a teacher to make sure that every student has a chance to learn while in my classroom. My classroom will be based on multicultural education. This will create an equal learning opportunity for all my students. I will treat all of my students equally and with respect no matter what kind of diversity I may haveRead MoreMy Personal Philosophy Of Teaching Essay2027 Words   |  9 PagesMy Teaching Philosophy Teaching is a career that takes patience, passion, and desire. Since I was about ten years old, my passion has resided in teaching, specifically special education teaching. When my aunt adopted my twin cousins and found out they were autistic, I never would have expected the hard road she would have to go down in terms of their education. My motivation to teach has always been and always will be my cousins. Without them, I would have never found the desire and love I haveRead MoreMy Personal Philosophy Of Teaching Essay2163 Words   |  9 Pages PERSONAL PHILOSOPHY OF TEACHING First and foremost, I believe that the task of every teacher is to provide a safe and stimulating environment that fosters learning and development intellectually, emotionally, physically and socially. My personal philosophy of teaching is largely based on the idea of student-centred learning. I believe that students have just a big role to play in the learning process as a teacher, and with that, comes the need for collaboration between students and teachers.Read MoreMy Personal Philosophy Of Teaching Essay2022 Words   |  9 PagesTeaching is a career that takes patience, passion, and desire. Since I was about ten years old, my passion has resided in teaching, specifically special education teaching. When my aunt adopted my twin cousins and found out they were autistic, I never would have expected the hard road she would have to go down in terms of their education. My motivation to teach has always been and always will be my cousins. Without them, I would have never found the desi re and love I have for special education childrenRead MoreMy Personal Philosophy Of Teaching3307 Words   |  14 PagesSECTION 1: Teacher Identity Write your Personal Philosophy of Teaching based upon your reading and learning in this unit. Refer to aspects including: attributes of an effective teacher, student engagement and motivation, catering for diversity (500 –800 words). Teaching as a profession is not easy; teachers must offer the highest level of care and education to all students in an encouraging and positive environment every single day. This can be done by creating a feeling of acceptance and sense ofRead MoreMy Personal Statement On Teaching Philosophy881 Words   |  4 PagesTeaching Philosophy Why I Am Here†¦ I am here to help my students become their best self. I am here to help my students in their education and to help them become better people and citizens. As a teacher, my goal is to help my students succeed in any way I can. I became a teacher because teaching gives me a chance to help kids grow and develop a love for learning, instead of a loathing for school. I want to be a teacher because I want to make a difference. I will make a positive impact on my student’sRead MorePersonal Experience: My Teaching Philosophy2434 Words   |  10 PagesTeaching Philosophy My philosophy of teaching is deeply rooted in nurturing the potential each and every student in my classes. Providing a creative environment that allows self assessment, growth, group interaction and mentorship are at its very core. Having taught in Higher Education for many years, and as an instructor of Media Arts and Animation, and Game Design, I have had the amazing opportunity to work with some of the brightest and creative young professionals. Teaching has not onlyRead MoreMy Personal Philosophy On Teaching And Implementing A Pbss Over The Last Five Weeks Essay1082 Words   |  5 Pageshave been fortunate enough to further my understanding of an administrator s role in developing and implementing a PBSS over the last five weeks. In gaining a broader depth of knowledge from a leadership perspective, I am learning the responsibilities and grit it takes to succeed in a larger role. During this research driven study, I have discovered the many facets that create a positive le arning environments for learning. An area that I have focused most of my energy on is, creating a desirable school

The Theories About What Forms A Person Into Being Who They...

Nature and nuture are two contrasting psychological theories about what forms a person into being who they are. The difference between Nature and Nurture has been argued for countless years by psychologists, and yet neither theory has ever been fully endorsed by the majority of psychologists. Some psychologists believe in nature, that is that you are born the way you are because you inherit those traits from your parents and genes. Others believe in the nuture theory, where you become the person you are from your upbringing and environment. The Nature theory demonstrates the more scientific study of psychological behaviour with studies of twins and their genetic similarities. Nuture demonstrates a more pathological way of nuturing a child into the world. The Nurture theory has a greater impact in the formation of the person we become because the biological traits and genes might shape us to some degree, but they don’t fully account for the person we become. A child that is not exposed to learning of language or other communications will, after a certain amount of years, become mentally challenged and will most likely never fully learn how to properly speak or comprehend a language. The case study of Genie was a rare scientific case. She was isolated from the world and meaninful stimulation and activity. Her father alternately tethered her to a potty seat or tied her up in a sleeping bag in a mesh-sided crib (ABCnews.go.com). Genie’s mom was partially blind and was notShow MoreRelatedIntelligence And The Theory Of Intelligence Essay1737 Words   |  7 Pagescomplicated form of psychology and quite complex as well. Many people may lack intelligence, many people may have a strong amount of intelligence. Human intellect is what makes humans â€Å"smart† and sets us aside from animals and other types of beings. Many researchers in psychology have studied intelligence and how it makes us, us. Intelligence has since become somet hing that can be tested and measured through a wide array of tests. Although intelligence can vary from person to person, it is what truly makesRead MoreTheories And Theories Of Learning1616 Words   |  7 PagesTheories of Learning: A theory of learning is defined as contemporary trends in learning. However, in my understanding, I would say that a theory of learning is a manner or way in which a person can be taught. I also believe that there are various theories to learning. To elucidate, all around the world various tutors may use different methods to teach young students. There are two methods which I will be describing in detail, Kolb’s theory from 1984 and Honey and Mumford’s theory from 1982. Read MoreHumanistic Theory1377 Words   |  6 PagesExperiential and Humanistic Theory As a person goes through life and has ups and downs, their ability to handle the stress varies from person to person. 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Mayo Clinic Case Study free essay sample

The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience.Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific key tactics that must be employed. The Mayo Clinic’s CEO and board have decided to increase sales revenues to 100 percent over the next five years and that means we have much work globally to do in order to make that a reality. There will be many facets of the marketing mix that will need to be addressed in order to achieve this goal. The purpose of this marketing research is to gather information about the brand recognition, reputation, and appeal of the Mayo Clinic globally. We will write a custom essay sample on Mayo Clinic Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a brand we must exude qualities that will appeal to people internationally. There are several fundamental facts that describe why someone should chose the Mayo Clinic. The Mayo Clinic offers over 100 years of medical tertiary and quaternary care from civilians to world leaders. The Mayo Clinic was founded by globetrotting specialized physicians who were looking to establish an advanced standard of medical care by consulting with other physicians internationally. The Mayo Clinic is focused on delivering exceptional care that knows no borders. We also need to establish and position our strongest attribute in the global markets as being the experience one encounters here at The Mayo Clinic. Our brand is based on knowledge and superior care. Through explanations, listening, interpretation, multi-lingual, and listening to the consumers is what the experience here at The Mayo Clinic entails. In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally. Formal focus groups are useful in collection of in-depth information. We can learn how well the clinic is known in a specific region and how people are influenced to choose The Mayo Clinic. Health insurance that includes our care as part of their policy does not innately encourage a patient to choose us, in fact one of our studies proved that some insurance holders who had The Mayo Clinic as an included resource had no knowledge of the clinic. Face-to-face interviews with health insurance policy holders revealed the aforementioned. Telephone interviews are effective in certain countries and discounted in others, please refer to our marketing research by region listing to determine if this method is the right choice for the location you will be researching. Clinical trials and sponsorships like fundraising walks can prove to be important marketing research tools. Some things to keep in mind when conducting strategic marketing research include cultural influences, geographic location, and current awareness of the rand. We must chose to conduct research in markets that have potential to supply patients that would benefit from services of our clinic. In this way observational research can be a tool within a tool, we can observe before we decide what method that particular market best will respond to. After identifying the market to be researched you must obtain the trust of the people you will be interacting with and communicate the advantages that The Mayo Clinic provides. Extensive research using both primary and secondary methods in target markets allow a better understanding and more reliable data to be extracted and analyzed. Generally we will conduct research both through vendors and ourselves, this is a combination of primary and secondary methods though primary research will prove more investigative and tailored to fit our needs. A mix of qualitative and quantitative data will be collected. To review the strategy as discussed in the meeting we will identify largest potential markets for international healthcare and target those markets for research. Next we must identify the most effective means of communication of the benefits our clinic offers in that area. When conducting secondary research choose reputable reports. When conducting primary research gain the trust of the community and conduct interviews and create focus groups. Finally our joint effort if done effectively will increase sales revenue as desired. Please promptly review this memo and your notes from our meeting and employ learned tactics. Best Regards, Your Name