Thursday, August 27, 2020

The use of “second class” organs is a necessity in transplantation Free Essays

string(91) what state will they be in during drawn out life support or the alternatives of resuscitation. Theoretical There are numerous moral, lawful and strict perspectives concerning organ gift. Insights from 2009 by UK Transplant Organization indicated that, there are 8000 individuals on the holding up list, with just 3000 transplants per year. This shows we have to build the interest for organs the same number of individuals are kicking the bucket. We will compose a custom paper test on The utilization of â€Å"second class† organs is a need in transplantation or on the other hand any comparable theme just for you Request Now There are two fundamental hotspots for human organ gift: from the living and from the perished. Gift from the expired includes two sorts: heart pulsating givers (HBD) and non-heart thumping contributors (NHBD). HBD has been the essential hotspot for organ gift throughout the previous thirty years, yet this wellspring of gift is declining. Researchers are currently focussed on utilizing NHBD to resuscitate and expand the contributor pool, however this type of obtainment is tormented with numerous moral issues. It is taken a gander at as a†second class’’ type of gift. NHBD includes gift of organs from two sources: controlled and uncontrolled. Controlled are benefactors who have had â€Å"irreversible mind injury† however they don't qualify the cerebrum demise rules. Where as, in the uncontrolled, the contributor may endure a heart failure and pass on after revival may demonstrate vain. The basic discussion with this acquirement is the meaning of death as relatives locate this extremely difficult to manage when the need emerge for them to settle on a quick choice . Along these lines, NHBD obtainment remains marginally disagreeable despite the fact that it has the possibilities of expanding the benefactor pool by up to 30%. Presentation Transplantation is the moving of organs or tissues from one individual (the benefactor) to another (the beneficiary), or to a similar individual. The motivation behind transplantation is to supplant the recipient’s organs or tissues which have flopped because of ailment or injury to improve wellbeing. Organs that can be transplanted incorporates: the heart, kidneys, liver, lungs, pancreas and digestion tracts. Though tissues that can be transplanted include: cornea, skin, veins, bones, ligaments and heart valves. Organs or tissue transplanted inside a similar individual is known as a signature. A transplant between two people is known as an allograft. .xenotransplantation includes the transplantation or implantation of organs or tissues fron one animal types to another. For instance, the transplantation of a babbon liver into a HIVpatient , acted in 1992. The patient kicked the bucket 70 days after the fact (Greenwell et al., 2007). Xenotransplantation is a risky due to the no n-similarity and dismissal, which may prompt passing (Greenwell et al., 2007). Transplantation is an extremely mind boggling and testing territory of present day science. Lack of contributors is restricting transplantation subsequently both living and expired benefactors are utilized to build giver gracefully. (heart pulsating and non heart thumping), ( Chaib E 2007). The quantity of heart thumping givers (HBD) keep on diminishing, thusly the concentrate currently is to utilize cadaveric organs from non heart pulsating benefactors (NHBD). The fundamental issue with this sort of gift is the manner by which one may characterize passing and who gives assent for the donor’s organs to be utilized in transplantation. This raises a ton of moral issues. Individuals began portraying NHBD as below average organs, yet open certainty has improved the same number of studies ( Sanchez-Fructuosa et al 2000, Nicholson et al 2000) has indicated the that the utilization of NHBD is a promising choice to augment the benefactor pool particularly in renal transplantation. Nat ions including the United Kingdom, USA, Spain, Netherlands, Switzerland and Japan have all executed NHBDs conventions in emergency clinics (Knoll et al 2003). Worries of NHBD as â€Å"second class† organs HBD has been the primary hotspot for transplantation over the most recent 30 years (Chaib E., 2007), yet this wellspring of gift is declining in this manner the accentuation is on NHBD to build the gift pool as the requirement for organs continues expanding. The distinction among HBD and NHBD is the meaning of death. In HBD, the pulsating heart benefactor is cerebrum harmed and on ventilation before death, though with NHBD the contributor may have endured a heart failure and revival might be vain. In 1976 the Harvard Medical Committee utilized the mind stem testing to pronounce demise, however this was not reasonable, in this manner, the Maastricht workshop in 1995 announced that passing is irreversible suspension of all elements of the cerebrum including the cerebrum stem† . In 1995 the Maastricht Workshop which is a worldwide workshop separated NHBD s into four classifications: classification 1 and ll includes the uncontrolled gathering where givers are dead on appearance or where revival has been fruitless. In this gathering, mechanical ventilation is acted so as to keep the organs reasonable while anticipating for assent from the patient’s family. Classification lll and lV includes the controlled gathering where contributors are holding up heart failure or who had heart failure while mind dead (Chaib E.,2007). Regardless of the appraisal and meaning of the planning of death for NHBDs and its capability to expand gift by 30%, it despite everything faces numerous moral, legitimate and clinical concerns. The open feelings of dread include: I. worry on whether the giver is extremely dead There are two measures for death benefactor rule, characterized by the Uniform Determination of Death Act (UDDA): an individual is dead if both circulatory and respiratory capacities have halted and if all elements of the whole cerebrum, including the mind stem has halted. This standard is very urgent in NHBDs gift and expresses that passing must not be scrambled for the demonstration of gift. Families are very uneasy that halting heart siphon movement and cardio respiratory capacities doesn't qualify passing and that the 10 minutes â€Å"stand off† period to meet all requirements for both cardiovascular and mind stem demise models isn't sufficient ( Zamperetti et al 2003). II. Worries on the withdrawal of care In the controlled setting ( Maastricht , classification lll and lV ) families are distrustful about the choice to expel life bolster ventilators and may have fears that specialists may have one-sided enthusiasm for the in anticipation of reaping organs and abusing their friends and family. They stress if in the case of leaving their friends and family in a coma may in the end breath life into them back and what state will they be in during drawn out life support or the choices of revival. You read The utilization of â€Å"second class† organs is a need in transplantation in classification Paper models There are additionally numerous questions structure doctors who feel that NHBD is a â€Å"shameful demonstration of cannabilism† overlooks the probability of auto revival and that the minds of these patients are not in reality dead (Potts M., 2007) just as the way that the cerebrums of these patients are not genuinely dead. They accept that the medications given to the perishing benefactor might be good for the givers organs yet inconvenient to the givers wellbeing. Additionally the way toward evacuating the organs for gifts causes demise in the patient and that NHBD must be restricted as it conflicts with the act of medication (Verheijde et al 2007). With all the misgivings concerning NHBD, a significant confinement has been the absence of oxygen arriving at the organs during the period when ventilations is pulled back, known as warm ischaemia. . Warm ischaemia can be an issue as it can influence the suitability organs, yet researchers are exploring new innovation in safeguarding. The need of NHBD as below average organs for transplantation A report in a urology diary in 2009 depicted how some American specialists transplanted a harmful kidney. They expelled the tumor and afterward transplanted it into the patient ( BBC.,2009). The purpose behind this shows the interest for organs continues raising while the flexibly is very low. In the UK, in December 2009, there were 8000 patients on the sitting tight rundown for organs, with just around 3000 transplants for every year. Numerous individuals are passing on because of this lack, consequently specialists perhaps utilizing unsafe organs. There are numerous reports indicating the advantages of NHBD in lessening this deficiency and there is more weight for it to be fruitful. An ongoing UK information demonstrated that the achievement pace of NHBD are very like HBD (UK transplant 2006). Numerous examinations have demonstrated great join endurance with NHBD particularly in renal transplantation regardless of the warm ischaemic harms ( Nicholson et at 2000, Wijnen et al,1995) . A report in the middle of 2005-2006 indicated that there were 125 NHBD transplants contrasted with 2004-2005 with just 87. A little however critical increment (UK Transpkant., 2006). NHBD is practical, for instance, a renal patient on dialysis cost an expected ?21,200 every year. With an effective transplant with a NHBD kidney, a middle join endurance of 9 years, the complete money saving advantage more than 9 years will be ?191,000 (UK Transplant). In this manner decreasing the weight on the National Health Service and a superior life for the patient. End NHDB as a method was surrendered in the 1970. It has now restored because of the long holding up list and the way that numerous individuals are biting the dust due to organ deficiencies. This sort of organ gift offers extraordinary potential however its utilization is extremely disruptive. There are such huge numbers of moral issues and advantages related with both the controlled and the uncontrolled structures gifts. In the uncontrolled contributor (classification I ll), the assumed agree to perfuse the organs without the family or in the controlled benefactor (classification lll), the organization of medications to improve the suitability of organs appears to be so exploitative and considered irreconcilable circumstances being isolated between the obligation of care to the withering giver and the conceivable transplant beneficiary. In some ethnic gatherings, groups of cerebrum dead givers might be glad to give as it gives impo

Saturday, August 22, 2020

The Challenges ahead in Purchasing and Supply Management Essay

The Challenges ahead in Purchasing and Supply Management - Essay Example fabricating forms, or for the acquisition of merchandise for the stock that are to be exchanged as new items in conveyance and the retail outlets. Buying and obtainment have been utilized conversely in numerous industries2. In numerous segments, the securing or the purchasing of administrations is alluded to as contracting, while that of business or modern products is known as buying or obtainment. Buying needs to fulfill two essential targets in business. These are to guarantee unblemished activity in the organization by encouraging the financial gracefully of acquirement of merchandise and enterprises and keeping up the benefit levels by controlling the progression of money3. In a gracefully chain the executives a merchant or a provider is known to be a venture that gives products or potentially administrations to the purchasers in a flexibly chain. For any undertaking as the merchants and the sellers structure its one arm, the other arm is framed by the sellers or the providers. I t is subsequently fundamental to frame a decent security with the merchant chain4. a. Conveyance arrange setup which can be the number, area, organize associations of providers, the creation offices, the circulation places, distribution centers, the cross-docks and their customers5. b. Dispersion procedure that will comprise of the inquiries related with control whether it is brought together or decentralized or even shared, the conveyance conspire which can be immediate shipment, pool point delivery, cross docking, DSD, for example direct store conveyance, method of transportation and so on. c. Exchange Offs in coordinations exercises that requirements to guarantee that the exercises are all around composed so as to accomplish the most minimal absolute coordinations cost. Exchange offs can build the all out expense if there is just a single movement that can be is streamlined. The exchange offs are the keys to build up the most proficient and impeccable coordinations and SCM business strategy6. The petrochemicals business assumes a noteworthy job in numerous economies. SCM ways of thinking are utilized in this division now-a-days to

Friday, August 21, 2020

The Year 2000 Essays - Software Bugs, Computer Programming

The Year 2000 Presentation Many may excuse the expectations that there would be an overall disarray on January 1, 2000 the same number of PCs modified with two-digit year fields would botch it to be 1900 and breakdown. Nonetheless, we need not hang tight for the turn of the century for the difficulty. Indications of early difficulties are as of now wherever to adequately warrant both IT and business supervisors to pay attention to the issue, on the off chance that they have not effectively done as such. What appeared as a sensible answer for exorbitant capacity issue in past, would now cost, by certain assessments, 600 Billion dollars to associations around the world. Regardless of what the last cost comes out to be, even at traditionalist 300 billion dollars, it is no pocket change. All worry parties must have exhaustive comprehension of the issue, its answers, and potential repercussions. Significance of the Issue IT directors are not by any means the only one who needs to comprehend the profund ity of Y2K issue. Business chiefs likely has more in stake here than any one else. In the event that auspicious arrangements are not accomplished, numerous business stands to lose a large number of dollars in type of lost incomes. This misfortune does exclude potential misfortunes coming about because of prosecution and out-of-court settlements. Numerous organizations, including some huge ones, have kept on dawdling on fixing Y2K related issues. Organizations with Y2K issues currently regularly can't discover individuals to take a shot at those issues. Deficiencies of qualified individuals to chip away at Y2K ventures are obvious all inclusive. January first, 2000 is a non-adaptable date that makes certain to come with no kindness and plausibility of expansion. On the off chance that organizations are not tending to it at this point, they are just playing get up(14). Fortunately the specialized skill exists and numerous apparatuses are accessible. For some associations, issue can be sufficiently tended to regardless of whether they start now however for a greater expense, obviously. Chronicled Perspective In 1956, Howard Aiken, a PC pioneer from Harvard University commented: If it ought to ever turn out that essential rationale of a machine plan for numerical arrangement of differential conditions harmonize with the rationale of a machine expected to make bills for a retail establishment, I would view this as the most stunning happenstance that I have ever encountered.(1) First, it was genuinely an astounding incident. Second, the original of software engineers were likewise directly by recording a long time as two digit numbers. It spared expensive capacity limit. Third, by another stunning possibility, the consequence of a right choice will be a costly (might be the most costly) mechanical mishap within recent memory. Numerous articles have included stories that show the date issue surfacing as right on time as 1993: In 1993, related Press announced that Mary Bandar of Minnesota was welcome to go to kindergarten classes, since she was conceived in 88. She was conceived in 1888 and was 104 years of age. C.G. Blodgetts accident protection premium significantly increased when he was renamed as young high-hazard driver. He turned 101. What is the Year 2000 issue? It isn't one, yet arrangement of issues. It Involves programming, PC equipment, information, individuals, and a lot of cash. Nature of these issues can be clarified just: until 1989, the entirety of the measures followed to make PC programs expressed that lone last two digits would be utilized to distinguish the year. As the thousand years approaches, most PCs would see 2000 as 1900. In late 1800s, Mr. Hollerith developed the punch card with 80 sections to support the U.S. Enumeration done on schedule. Same cards has been being used for programming until ongoing time. Eighty characters of data was scarcely enough for a complete name and address. To spare space for progressively significant data, software engineers assigned two-digit year field expecting all years would have same prefix of 19. In any event, when PCs were later furnished with bigger capacity limits in attractive structure, memory was the most costly piece of the machine and software enginee rs kept on utilizing two-digit year field to spare memory. How the issue proceeded with Programmers of 1960s and 1970s expected that these program would long be supplanted with new ones preceding the turn of the century. In spite of the fact that the PC equipment has come far in recent years, the centralized computer machine is

Tuesday, May 26, 2020

Impact Of The 5 P S Mareting Essay - 2685 Words

THE IMPACT OF THE 5 P’S MARETING MIX IN ATTAINING COMPETITVE ADVANTAGE IN THE HOSPITALITY INDUSTRY IN KENYA CHAPTER ONE 1.0 INTRODUCTION The hospitality sector is one of the fastest growing sectors globally. With the rising demand in the sector, the competition amongst players has increased. It is a global market as tourists can choose to go to any destination from the desert to the arctic to the tropical environments. With the decline in the Kenya’s hospitality industry market in the past two years, , Kenyan hospitality needs to have aggressive advertising as the economy stabilizes so as to get the share of the tourists that shall be looking to visit Africa. There has been a growth in the global industry signified by the growth in upcoming international hotels, restaurants as well as lodges in the tourist attracting regions. This therefore signifies an increase in competition for the Kenyan hospitality industry. With the ever increasing competition, since the supply of the hospitality industry has increased, the players in this industry require to have strong competitive marketing strategies to attract the tou rists to their business. Also as stated by the SA Commercial Prop News, there is potential growth for the Kenyan market in the next four years. This research shall be carried out to study how the marketing mix shall help the hospitality industry gain competitive advantage to attract the global tourists and at large grow the hospitality industry in Kenya. (HospitalityShow MoreRelatedAn Analysis of the Events Industry in Brazil: How Government Policies Coupled with Exponential Growth Influence Competition.5186 Words   |  21 PagesTheme Identified 1.3 Literature Review 3 3 3 4 TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims Objectives Methodology Discussion Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations 5 5 5 5 6 6 7 8 9 TASK 3 – LETTER (483 words) BIBLIOGRAPHY 11 13 APPENDIX 15 2 INTRODUCTION There are many factors in the macro-environment that will affectRead MoreMarketing Objectives Of The Suzuki Auto Gear Shift Essay2375 Words   |  10 Pagesoccurrence. ïÆ'Ëœ Engage 20-25 Online Marketing affiliates all across the globe to achieve success in e-marketing ïÆ'Ëœ Achieve cars sales volumes of 3000 (thousand units) in 2015 (5% increase from FY 2015 forecast) ïÆ'Ëœ To accomplish sales of Yen 3,500 billion for the Financial Year 2015/16 ïÆ'Ëœ Globally, Suzuki has to grab a market share of 5% in automobile manufacturing segment by the year-end 2015/16. ïÆ'Ëœ Suzuki can use e-marketing initiative for its newly launched cars such as SUV VITARA launched in Paris, SEDIANRead MoreUse of Celebrities in Endorsements5625 Words   |  23 Pagesfull use of this opportunity. Most of the countries have adopted this strategy as an effective marketing tool and even India is carving out space for itself in this arena. The present study attempts to meet three objectives: †¢ to identify the mode/s in which a celebrity is depicted in Indian television commercials †¢ to ascertain relationship (if any) between the category of product endorsed and the type of celebrity used †¢ to identify the correspondence between product categories and mode of

Friday, May 15, 2020

My Personal Philosophy Of Teaching - 1779 Words

Teaching in the modern classroom presents challenges many previous educators have not been faced with. The Melbourne Declaration of Educational Goals for Young Australians (Ministerial Council on Education, Employment, Training and Youth Affairs [MCEETYA], 2008) states that today are students will become â€Å"successful learners, confident and creative individuals, and active and informed citizens†. In order for educators to meet these demands, they will need to consider how they will prepare students for the future (Marland, 2007). As a pre-service teacher, I have the complex task of designing a classroom management plan that intertwines theories of learning, teaching and assessments and behaviour management, whilst creating a positive and safe classroom environment and building relationships with students, parents and colleagues, all with the main goal of maximising students learning so they can be prepared for life after schooling. I believe my personal philosophy of teaching will enable me to meet the challenges of my future classrooms and students. In Australian classrooms, students come from a wide variety of social and cultural backgrounds. These differences will affect they way in which they learn. Vygotsky’s Sociocultural Theory supports the claim that students from different backgrounds will have different ways of interpreting the world and constructing knowledge (McInerney McInerney, 2002; McDevitt Ormond, 2010). Theorist, Carl Rogers Humanistic ApproachShow MoreRelatedMy Teaching Philosophy : My Personal Philosophy Of Teaching932 Words   |  4 Pages This is my personal philosophy of teaching. This is my belief about teaching and learning and how I will put my beliefs into classroom practices. First and foremost, the purpose of education is to educate students so that they can be ready for the real world. It should prepare students for life, work, and citizenship. 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Having taught in Higher Education for many years, and as an instructor of Media Arts and Animation, and Game Design, I have had the amazing opportunity to work with some of the brightest and creative young professionals. Teaching has not onlyRead MoreMy Personal Philosophy On Teaching And Implementing A Pbss Over The Last Five Weeks Essay1082 Words   |  5 Pageshave been fortunate enough to further my understanding of an administrator s role in developing and implementing a PBSS over the last five weeks. In gaining a broader depth of knowledge from a leadership perspective, I am learning the responsibilities and grit it takes to succeed in a larger role. During this research driven study, I have discovered the many facets that create a positive le arning environments for learning. An area that I have focused most of my energy on is, creating a desirable school

Wednesday, May 6, 2020

The Theories About What Forms A Person Into Being Who They...

Nature and nuture are two contrasting psychological theories about what forms a person into being who they are. The difference between Nature and Nurture has been argued for countless years by psychologists, and yet neither theory has ever been fully endorsed by the majority of psychologists. Some psychologists believe in nature, that is that you are born the way you are because you inherit those traits from your parents and genes. Others believe in the nuture theory, where you become the person you are from your upbringing and environment. The Nature theory demonstrates the more scientific study of psychological behaviour with studies of twins and their genetic similarities. Nuture demonstrates a more pathological way of nuturing a child into the world. The Nurture theory has a greater impact in the formation of the person we become because the biological traits and genes might shape us to some degree, but they don’t fully account for the person we become. A child that is not exposed to learning of language or other communications will, after a certain amount of years, become mentally challenged and will most likely never fully learn how to properly speak or comprehend a language. The case study of Genie was a rare scientific case. She was isolated from the world and meaninful stimulation and activity. Her father alternately tethered her to a potty seat or tied her up in a sleeping bag in a mesh-sided crib (ABCnews.go.com). Genie’s mom was partially blind and was notShow MoreRelatedIntelligence And The Theory Of Intelligence Essay1737 Words   |  7 Pagescomplicated form of psychology and quite complex as well. Many people may lack intelligence, many people may have a strong amount of intelligence. Human intellect is what makes humans â€Å"smart† and sets us aside from animals and other types of beings. Many researchers in psychology have studied intelligence and how it makes us, us. Intelligence has since become somet hing that can be tested and measured through a wide array of tests. Although intelligence can vary from person to person, it is what truly makesRead MoreTheories And Theories Of Learning1616 Words   |  7 PagesTheories of Learning: A theory of learning is defined as contemporary trends in learning. However, in my understanding, I would say that a theory of learning is a manner or way in which a person can be taught. I also believe that there are various theories to learning. To elucidate, all around the world various tutors may use different methods to teach young students. There are two methods which I will be describing in detail, Kolb’s theory from 1984 and Honey and Mumford’s theory from 1982. Read MoreHumanistic Theory1377 Words   |  6 PagesExperiential and Humanistic Theory As a person goes through life and has ups and downs, their ability to handle the stress varies from person to person. 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The two theories are therefore opposing each other to some extent and they alsoRead MoreDefinition Of Person Centered Therapy1202 Words   |  5 Pages Person-Centered Theory Kebeh Beyan Walden University Person-centered therapy can be understood as a form of counseling and psychotherapy which puts a particular emphasis on conceptualizing and engaging with people in a deeply valuing and respectful way (Cooper McLeod, 2011). It was also mentioned that Person-centered therapy aims to provide clients with a set of therapeutic conditions in which they can reconnect with their actual, individual experiences and valuing processes, moving

Tuesday, May 5, 2020

Mayo Clinic Case Study free essay sample

The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience.Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific key tactics that must be employed. The Mayo Clinic’s CEO and board have decided to increase sales revenues to 100 percent over the next five years and that means we have much work globally to do in order to make that a reality. There will be many facets of the marketing mix that will need to be addressed in order to achieve this goal. The purpose of this marketing research is to gather information about the brand recognition, reputation, and appeal of the Mayo Clinic globally. We will write a custom essay sample on Mayo Clinic Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a brand we must exude qualities that will appeal to people internationally. There are several fundamental facts that describe why someone should chose the Mayo Clinic. The Mayo Clinic offers over 100 years of medical tertiary and quaternary care from civilians to world leaders. The Mayo Clinic was founded by globetrotting specialized physicians who were looking to establish an advanced standard of medical care by consulting with other physicians internationally. The Mayo Clinic is focused on delivering exceptional care that knows no borders. We also need to establish and position our strongest attribute in the global markets as being the experience one encounters here at The Mayo Clinic. Our brand is based on knowledge and superior care. Through explanations, listening, interpretation, multi-lingual, and listening to the consumers is what the experience here at The Mayo Clinic entails. In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally. Formal focus groups are useful in collection of in-depth information. We can learn how well the clinic is known in a specific region and how people are influenced to choose The Mayo Clinic. Health insurance that includes our care as part of their policy does not innately encourage a patient to choose us, in fact one of our studies proved that some insurance holders who had The Mayo Clinic as an included resource had no knowledge of the clinic. Face-to-face interviews with health insurance policy holders revealed the aforementioned. Telephone interviews are effective in certain countries and discounted in others, please refer to our marketing research by region listing to determine if this method is the right choice for the location you will be researching. Clinical trials and sponsorships like fundraising walks can prove to be important marketing research tools. Some things to keep in mind when conducting strategic marketing research include cultural influences, geographic location, and current awareness of the rand. We must chose to conduct research in markets that have potential to supply patients that would benefit from services of our clinic. In this way observational research can be a tool within a tool, we can observe before we decide what method that particular market best will respond to. After identifying the market to be researched you must obtain the trust of the people you will be interacting with and communicate the advantages that The Mayo Clinic provides. Extensive research using both primary and secondary methods in target markets allow a better understanding and more reliable data to be extracted and analyzed. Generally we will conduct research both through vendors and ourselves, this is a combination of primary and secondary methods though primary research will prove more investigative and tailored to fit our needs. A mix of qualitative and quantitative data will be collected. To review the strategy as discussed in the meeting we will identify largest potential markets for international healthcare and target those markets for research. Next we must identify the most effective means of communication of the benefits our clinic offers in that area. When conducting secondary research choose reputable reports. When conducting primary research gain the trust of the community and conduct interviews and create focus groups. Finally our joint effort if done effectively will increase sales revenue as desired. Please promptly review this memo and your notes from our meeting and employ learned tactics. Best Regards, Your Name